Publisher: Simon & Schuster Paperbacks (published in April, 2020)
Language: English
Paperback: 327 pages
ISBN: 978-1-9821-4317-6

What can you learn from this book?

  • Find out how both its founders – Kevin Systrom and Mike Krieger come about to meet and created a photo-sharing app called Instagram with one simple but irresistible feature
  • The relationship between Instagram, Facebook, Snapchat and Twitter. How the CEO, Mark Zuckerberg come about to buy Instagram for a historic $1 billion when Instagram had only thirteen employees
  • How Instagram’s decisions have fundamentally changed how we interact with the world around us. Highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention

About the Author


Sarah Frier is a technology reporter for Bloomberg News. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their futures and our society.